Matcha Hagoromo is a matcha product manufactured by Ujinotsuyu (also written as Uji no Tsuyu), a Japanese green tea brand.
Brand Background
Ujinotsuyu is recognized as one of the top green tea brands in Japan, producing matcha from the esteemed Uji region in Kyoto.
Product Details
Grade and Quality
- Budget-friendly matcha
- Culinary/ingredient grade
- More affordable than ceremonial grades
- Positioned as an economical option
Sourcing
- Crafted from meticulously selected and handpicked leaves
- Harvested in the esteemed Uji region, Kyoto
- 100% natural with no additives
- Naturally gluten-free and vegan-friendly
Packaging
Typically sold in 40g cans, though foodservice sizes (400g/0.88 lb) are also available.
Flavor and Performance
Reviews
Customer reviews are mixed, reflecting its budget positioning:
Positive Aspects:
- Smooth and drinkable
- Fresh grain and rice notes in the flavor
- Unlike many low-cost matchas, not excessively bitter or cheap-tasting
- Good value for the price
Limitations:
- Color described as "murky, dark green" rather than vibrant jade
- Some reviewers note it's better for smoothies and sweets than traditional preparation
- Not recommended for drinking straight by some users
Recommended Uses
Matcha Hagoromo is marketed as suitable for:
- Beverages (smoothies, shakes)
- Confectionery (baking, desserts)
- Cooking applications
- Matcha lattes (where milk masks any bitterness)
Not ideal for:
- Traditional tea ceremony
- Drinking straight/plain
- Those seeking the smoothest ceremonial experience
Price Point
Very affordable, typically around $5-$10 for 40g, making it one of the more budget-friendly matcha options available.
Positioning
Matcha Hagoromo fills the economical culinary matcha niche - providing authentic Japanese matcha from Uji at an accessible price point for those using matcha in recipes, smoothies, and lattes rather than traditional tea preparation.
Availability
Available through:
- Amazon
- International specialty food retailers
- Online Japanese grocery stores
- Some physical Asian markets
Recommended For
- Budget-conscious consumers
- Culinary applications (baking, cooking)
- Smoothies and blended beverages
- Matcha lattes
- Those experimenting with matcha in recipes
- High-volume use where ceremonial grade would be cost-prohibitive