Isuzu (also known as "Fifty Bells") is an entry-level ceremonial grade matcha from Marukyu Koyamaen, one of Japan's most esteemed tea producers.
Brand Background
Marukyu Koyamaen has over 300 years of experience in growing and blending Japanese tea. Their private tea estate is located in the heart of Uji, Kyoto, with a rich history dating back to 1704.
Product Details
Grade and Quality
- Entry-level ceremonial grade matcha
- One of Marukyu Koyamaen's more accessible offerings
- High quality for the price point
- Suitable for beginners
Flavor Profile
- Good balance between refreshing aroma and flavor
- Astringent notes
- Mellow umami
- Slightly bitter flavor
- Well-rounded taste profile
Characteristics
- Color: Vibrant green
- Origin: Uji, Kyoto, Japan
- Texture: Fine, smooth powder
- Preparation: Suitable for usucha (thin tea)
Recommended Uses
Traditional Preparation
Can be prepared as usucha using traditional whisking methods for daily enjoyment.
Matcha Lattes
Makes an excellent matcha latte - the balanced flavor profile works well with milk without being overpowered.
For Beginners
The approachable flavor and price point make Isuzu an ideal starting point for those new to ceremonial matcha.
Availability
Available in multiple sizes:
- 40g tin
- 100g bag
- 200g bag
Due to high demand and popularity, some retailers limit purchases to 1 per customer.
Positioning
Isuzu sits at the entry level of Marukyu Koyamaen's ceremonial grade lineup, making premium Uji matcha accessible to a broader audience. While not as refined as their top-tier offerings like Aoarashi or premium grades, it maintains the quality standards expected from this prestigious producer.
Recommended For
- Beginners to ceremonial matcha
- Daily drinking without premium cost
- Matcha lattes (hot or iced)
- Those wanting to experience Uji matcha quality at an accessible price
- Practice and learning traditional matcha preparation